After years of disruption, Cambodia’s tourism industry is finally showing clear signs of rebound. Reason: The Royal Government has redoubled its efforts to revitalise the tourism sector in close partnership with private-sector stakeholders — from green-season rebranding and aviation infrastructure to ‘bilateral tourism years’, digital innovation, and destination diversification to reestablish Cambodia’s appeal as a year-round, world-class travel destination.
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https://www.khmertimeskh.com/501802878/how-is-cambodias-turnaround-strategy-reviving-tourism-sector/