On 16 September 2021, CJBI conducted a Webinar under the topic “Marketing Plans for Endemic of Covid-19: The Real Case Studies of SMEs in Japan”. This webinar aimed to provide participants with a chance to gain new knowledge from JICA lecturers for their business growth and to promote the activities and services of CJBI.

Our JICA Marketing lecturer, Mr. HIRAKAWA Masakazu, President of M’s Consulting Co., Ltd., shared with the participants practical ideas on marketing plan during the endemic of Covid-19. Additionally, he raised the real case studies of SMEs in Japan on how they have overcome the challenges under Covid-19 situation and adapted with new normal, which was a good experience for the business owners in Cambodia to learn and apply those experiences in maintaining their business operation during this critical situation.

This program provided participants with many useful tips along with the solutions of effective marketing strategy. During the discussion session, there were fruitful interactions and good feedbacks from our participants which made our event more meaningful. In total, 41 participants actively joined this webinar.